The Beauty of Beauty Businesses

What makes a business a "beauty business"? To us, it's less about the products that are sold and more about the company's mission, philanthropy and overall mindfulness. Today, we're recognizing 5 traditional "beauty businesses" that embody beauty beyond the surface.

Created in 1994, M.A.C's VIVA GLAM Lipstick raised money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world. 100% of the purchase price of any VIVA GLAM product goes directly towards the M.A.C AIDS fund. 

True Moringa is beautiful inside - out. Centered around the Moringa, nature's miracle tree, this brand has come to find that one crop can not only create beauty products, but can also be used as a food source, and to generate income for the most impoverished regions of Africa. To date, True Moringa is responsible for planting more than 270,000 trees to preserve the environment and soil quality, empowering 2000 smallholder farmers with food security, and multiplying these farmers' incomes by 10x. Learn more about their beautiful impact

Neal's Yard is a shining example of a beauty brand that gives back. Just a few of the noble causes that Neal's Yard supports includes the World Land Trust, DEC East Africa Crisis Appeal, Bee Lovely and Breast Cancer Haven. Few things are quite as beautiful as compassion, generosity and involvement, and Neal's Yard proves just that.

Benefit Cosmetic's Bold is Beautiful Project is a wonderful initiative - you get your beauty services, such as a brown wax, and the funds go towards charities that improve the lives of women and girls. Click over to their website to see the inspiring charity partners that Benefit gives back to.

One of Kiehl's founding principles from the start was to play a responsible role in the community through civic and environmental initiatives. The brand focuses on four key causes: children's wellness, the environment, women and HIV/AIDS awareness, to help their customers both look good and do good.