Pantone Color of the Year: Ultra Violet
"We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level." - Pantone
2018's color of the year is Ultra Violet, a dramatic, almost otherworldly purple. On the whole, purple is quite the enigmatic shade. Cultural symbols of unconventionality and artistic brilliance such as Prince, Jimi Hendrix and David Bowie were devoted to the expressive hue. Ultra Violet also possesses a sort of spiritual connotation. Across cultures, this provocative color is often associated with mindfulness practices, meditation, and inspiring connections within communities. As Pantone's Executive Director summarizes, "Inventive and imaginative, Ultra Violet lights the way to what is yet to come." If Ultra Violet forecasts a global trend in the coming year of originality, limitlessness, ingenuity, mindfulness and visionary thinking - count us in!
What do you think of Pantone's 2018 color of the year?