“The mind is not a vessel to be filled, but a fire to be kindled.” -Plutarch

This introspective quote by Plutarch makes me want to translate it into modern terms.

I like to say that most people don’t care so much about data, they would rather hear a story. It sparks their interest. it warms their heart. It keeps them engaged.

Although some will contend that data tends to be based in fact, these facts, unless they are dire, don’t really motivate us to modify our opinion or behavior. But when we hear a story that is relatable…a story that triggers empathy in us…one that we can follow from beginning to end…then, and only then, we are more likely to be called to action. Stories light the proverbial fire within us.

A perfect example of this is BuDhaGirl. Many times, I begin to tell people about the science behind BuDhaGirl. There are not only hard numbers to analyze, but also scientific studies to read that validate how moments of focused meditation and intention setting does amazing things to the brain. Countless studies show how short brain breaks during the day can directly influence the neuroplasticity of our brain. In other words, mediation and brain breaks can actually keep our brains pliable and youthful as we age. People listen and are interested in these facts, but the moment I tell the story about rituals and bangles, the concept of BuDhaGirl becomes lit from within. The background story and the client testimonials are the key to creating that emotional connection that makes BuDhaGirl a valuable, impassioned concept.

BuDhaGirl strives to kindle the innate fire in you.