“The clothes I prefer are the ones I invent for a life that doesn’t exist yet, the world of tomorrow.” - Pierre Cardin
We recently read this quote by Pierre Cardin, and it got us thinking… in 10 years, in 50 years, in 100 years, what will clothing and accessories look like? How will the fashion world change? How will our perspective on fashion evolve?
At the present moment, the fashion world is coming to a true reckoning. A substantial group of consumers are now facing the fact that the fashion industry can’t keep producing at its current rate. The processes as well as the materials that are widely used in production are unethical and harmful to the planet. As is the case with any big shift - from fashion to politics - enough voices must be heard before a true change is made. For the first time in a society where fast-fashion is the norm, we have arrived at a highly anticipated breaking point.
Here at BuDhaGirl, we have a number of predictions about the fashion world in 2119. First and foremost, the fashion of the future will be all about organic materials and ethical production. We expect a rise in natural fibers, naturally dyed materials and recycled elements. Minimalist designs that eschew extra flourishes and prioritize zero waste patterns will help make the most out of each yard of fabric. In terms of accessories, we predict an ever-growing trend towards intentionality. Instead of just purchasing a purse because it’s on-trend, you’ll carry and maintain one signature bag for years. Similarly for jewelry, you’ll wear something because it’s meaningful and practical (like All Weather Bangles), or because it’s a family heirloom that’s been passed down to you.
It’s important to think not only about the actual fashion items of the future, but our approach towards shopping, too. Will the world of tomorrow support a “retail therapy” attitude? Most likely not, because it simply isn’t sustainable. In the future, we predict that everyone will have a capsule wardrobe of classic pieces that prioritizes quality over quantity. We imagine that the act of shopping will become a rare occasion.
The final aspect that is worth considering is the way in which we will interact with retailers in the future. Will shopping malls still attract huge crowds? Will we do all of our shopping purely online? In lieu of flagship stores, we predict a rise in on-the-go brand activations. In these creative pop-ups, perhaps you’ll be able to test products and experience brand DNA without the high margins seen in a traditional store. One of our favorite stores that we think is on the cutting edge of retail is Gentle Monster eyewear in NYC. This whimsical, immersive store is a sophisticated fusion of shopping and art installations. The next time you visit NYC, you must check it out.
What are your predictions for the future of fashion? What would you like to see change? Tell us your ideas in the comments below!